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August 09, 2006
HAPPY NATIONAL DAY!
Woke up early this morning from an eccentric nightmare, only to discover the event of the day -- NDP 2006!
Its been years since i watched NDP(National Day Parade). Perhaps its never been such a big thing in the first place.
Afterall, I've always been more concerned about the holiday then the festivities itself.
That changed ever since i started serving NS, and realised how tough it is to put a parade together, and how much the NDP bonded the nation together as one.
As i was browsing through the NDP 2006 webpage , reminiscing the beauty of Singapore's people and artificial landscape, i also found it hard to conceal the thought that NDP is very much a well managed and carefully designed marketing campaign. A campaign celebrated and participated by the whole nation, aimed at creating a BRAND IDENTITY that the whole nation is able to share. Targeted primarily at the residents of Sg, Citizens and PRs alike, and targeting secondarily at the global market.
Hmmmm ... The more i think of it, the more interesting it gets.
Shall dwell more on this topic this evening.
In the meantime, HAPPY NATIONAL DAY, SINGAPORE!!!!!
:: Yan Lee confessed at 8:36 AM
