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August 25, 2006
[Intern in Publicis] -- Part Deux XXII
Suggested Book List for Planners :
1. The tipping point Malcolm Gladwell -- How trends happen
2. Eating the big fish Adam Morgan -- basics of good strategies
3. The Blank Slate Steven Pinker -- human nature and why it rules
4. The Wisdom of crowds Surowieki -- how to defend research
5. Freakonomics Levitt and Dubner -- Great on the USA and strategies
6. The Mental World of brands Franzen and Bouwman-- A must!
7. Truth, Lies and Advertising Jon Steele -- think big
( to be cont')
:: Yan Lee confessed at 5:37 PM
