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August 31, 2006
Planner Resources
"at the heart of an effective creative philosophy is the belief that nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him." -- Bill Bernbach
This Page will be consistently updated with resources related to Planning and the art of "Influencing Human Nature".
What is Account Planning ?
Definition of Account Planning :
1986 (Sev d'Souza) pdf word
2001 (Merry Baskin) pdf word
-- links to Account Planning Group
Websites
The Account Planning Group
Market Research
Ad Asia Online
Millward Brown Knowledge Center
台灣AC Nielsen
東方線上消費者調查
全球華文行銷知識庫
Trend Spotting
Trend Watching Trend Unit -- An excellent guide to Trend Spotting for starters
Springwise -- Sleek, cool Trend Spotting site!
For Other Trend Spotting sites and resources, please refer to the GAZR menu on the left!
(to be cont')
:: Yan Lee confessed at 8:17 PM
