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February 18, 2006
小P 馴車日記 -- Day One
終於晉身有車階級. 繼上週考上普通重型機車駕照後, 這週我媽終於慷慨應允讓我買車了.
簡略的資料蒐集還有朋友介紹, 將目光縮小到Yamaha及Kymco身上. 最後, 還是選擇了這臺光陽新奔騰SR125.
從今以後, 他就是我的小P了.
P代表了 Pegasus. 銀白絨的飛馬.
在這之前, 完全不知道什麼買機車還要馴車. 有如一匹原野上捕獲的野馬, 渾身是勁卻需要好好調教. 於是, 從昨天買了車之後就展開了馴服小p的工作.
馴車的目的到底是什麼呢?
馴車主要是為了要磨合所有傳動機構的零件如齒輪等東西以及活塞環和汽缸壁....
新的汽缸和活塞環之間可能不是完完全全密合的....需要慢慢的將他們磨合....而其他齒輪的零件也是....
所以, 要做的是什麼?
1.不要讓轉速瞬間變化太大 (油門瞬間轉很多或緊急減速)....
2.不要拉高轉 (油門轉到底)....
3.不要長時間定速行駛
馴車的過程大致如下 :
200km內....4000轉以下(40km以下)
200-1000km....6000轉以下(60km以下)
1000-2000(2500)km....可以緩慢催油門至尾轉速....但還是不要急催....
2000(2500)km...換過機油後....可以說是完成整個辛苦的訓車過程啦~!
什麼時候換機油?
機油的選用方面, 使用最便宜的原廠用油即可. 保護性太好的油反而對磨合產生扣分的效果.
新車勤換機油(300km,800km等等)主要也是儘快的把齒輪等東西磨下來的鐵屑清掉....
免得鐵屑跟著機油活塞上去把汽缸磨的亂七八糟....
(四行程的車機油是會跟著活塞上去接觸到汽缸壁潤滑的....再由活塞環刮下來)
機油更換時間參考
1.300km
2.800km(1000km)
3.1500km(2000km)
4.2500km
就這樣, 昨天晚上拿車之後, 除了載女朋友去買安全帽外, 晚上到處繞. (包括動物園, 萬芳醫院, 木柵區, 木新路, 等).
昨日ENDING MILEAGE : 40.7km
要好好的馴車阿~
February 16, 2006
Back in School
Its been a while since i last blogged.
A lots happened since the last time i appeared.
Endured a harsh round of L'oreal Preps, an even more harsh L'oreal pitch which was torn down easily by a light poke on our SWOT, started school, celebrated Valentines, and welcomed the long awaited return of my dear.
L'oreal was prob the second time a failed competition pitch didnt hurt me hard. And the first time since i started winning. Though the preps were indeed draining, packing in 20hours of meeting time per day, juggling AVLab, Grad expo and L'oreal all at the same time, the L'oreal preps were rewarding in very simple ways.
Spent lots of time walking the counters in Dept stores, zipping through the shelves in pharmacies and personal stores. Experienced how a field researcher should be in understanding the market first hand. That was probably the most entertaining experience.
The pitch was ill prepared, completed just minutes before our presentation, but the ppt wasn't even completed by the time we stood on stage. Those were but some of the minor details that hindered our march to victory. But more simply put, our work was not as impeccable as it should have been. Which is probably why i t doesnt matter that much that we didnt make it.
Oh well, its all over for now.
For now, i just wanna cool off for a while. Focus on the grad expo, and getting my semestre in tune. Other than that, more importantly would be to spend more time with those who are important to me.
February 03, 2006
廣告預算 與 Activity Based Costing
Pitch案子的時候
除了創意要好 idea要好之外
其實案子的price也是非常重要的
要切中廣告主自己逐年縮減的廣告預算額度
所以 行銷預算的把關成為了標案成功要素之一
而這個責任 則落在廣告AE的身上
如果可以發展出一套管理媒體 廣告開支等的預算
利用目標成本管理法 還有 Activity Based Costing的方法
應該可以再刪減廣告預算的情況下, 仍然保有完美的創意idea
而且可以甚至在媒體上達到更高的效益
重點在於 把錢花在刀口上
The Eagles Mess
( In continuation of my previous post. Since i seemed to have veered off my original topic, deeming the title irrelevant.)
Those nights were the best. The nights of wrestling, pool, Karaoke and caustic sarcasm at our very own Johnny Bravo, from Bravo Coy. Mocking at Pot-Bellied Monkey James, Kancheong spider Hos-peter, slamming certain unpleasant fellow officers, being wrestled AND slammed by our very own THE ROCK A-Wai, laughing our heads off at A-Nuo Kah Wee who also happens to be my buddy, looking over at the shag-cannot-think Ziqi, and recounting the numerous times that Julius turns out without his helmet. And more importantly, making jokes about our Rolling Super Man, Boon Pang. The list goes on and on and on.
Those nights at the mess were probably one of the very few things besides "Duty, Honour, Country" that spurs our lonely hearts and worn out bodies onwards, as we trudge through the Moon, the Mud, the Mosquitoes in our muddy, wet No.4s.
Our CO once made a point which turned out immensely true -- The mark of a successful battalion stems from a bustling Officers Mess.
He was certainly right.
A Bustling officers mess need not necessarily represent a mob of unruly junior officers indulging in a stench of alcohol and cigarette fumes. Instead, it represented the cohesion of the leaders of the Unit. Bonding through the nights, the camaraderie established amongst us junior officers, were one of the most instrumental factors which drove our Bn to immense success. Common knowledge of the battlefield has taught us that in times of unceasing battles, what motivates one to ward off enemy fire and unusual valour, is not for the purpose of protecting the sovereignty of our republic, nor the sustainability of the lives of our loved ones so far away. But rather, to sustain the symbiotic relationship that exists between the band of brothers who stands the front lines. The very man proned in the shellscrape next to you.
I humbly admit that we were quite a bunch of stuck up junior officers who believed that nothing was too tough to achieve. I also confess the existence of unseen competitiveness between companies and even within. However, the bonds that we've built through nights of brainless enjoyment together, and cramped together pillow talk throughout the night gave us a new spirit and determination to achieve something together. To leave a legacy both for our particular mono intake, as well as a bedtime story to share with our posterity.
We were soldiers, once so young. A Band of Brothers, re-creating the history of a NS Battalion, and leaving a milestone in our 19 yr old lives.
Band of Brothers -- The Most Outstanding Junior Officers Orbat, 10th Mono, 4th Bn SIR... Keep On Rolling!!
Van Wilder -- Party Liaison
This ain't the first time i watched this teen farce, and i sure ain't gonna be the last.
Part of the National Lampoon Series of Trashy teen flicks, Van Wilder has got to be the most memorable, and as far as i recall, the last of the series, after years of silence. Starring the incredibly hot, crush-of-my-life Tara Reid and Van Wilder(whom i don't know who stars...)
With laugh points littered throughout the picture, splattered with explicit sexual connotations and insinuations, as well as scantily-clad babes, it thrashes the American Pie series hands down. But the whole memory of the flick is not solely retained from the sheer comedy of the show, but also the crowd whom shared the laughs with.
I recall my first viewing of Van Wilder very vividly.
Slouched in the comfort of the blue couches in the 4SIR Officers mess, Van Wilder was a continuation of a series of Book-In-Sunday-Movie-Galas. With the dreariness of booking in looming over us, and the reluctance to don our long 4s, SBOs and diving deep into the foliage of the S'porean rainforest for days of exercise. We quench our moody sundays with incessant laughter and brainless fun.
Even more vividly as i recall, it was ironic how Van Wilder jerking off his Bulldog to serve his filthy adversaries, matched the name of the major Bn exercise we were having the next day.
February 02, 2006
Honey
By Jessica Alba.
First things first. Gosh, shes HOT! Just the kind of gal that catches my eye all the time. Cute innocent eyes, with a spicy sexy flavour to it. But, everyone knows that.
Well, the theme is relatively cliched. Based in New York, the land where dreams are always supposed to come true, a girl with passion and dreams for a bright future in dance and choreography struggles against the odds. Along the way, she loses her sights, but fortunately not her principles. Then finally, she makes it and all her dreams come true.
The modern fairytale that keeps the hopes of those with unfulfiled dreams up.
Sadly, i just happen to be one of those who's lost en route the pursuit of dreams. I guess the show has sort of spurred me on a little to keep striving for what i want. Which is why i enjoyed it. Which is also why, i'm sitting here at the table, forcing myself to carry on with work...
Buenas Suertes.
February 01, 2006
My Wish List
Right. Heres my list of Ad Agencies that i intend to apply internship for. Some of them don't even have a tradition of accepting interns. Anyhow, i'll just send my resume in, and see how it goes.
Advertising Agencies (not in order of merit...)
1. Ogilvy Ad
2. I Am David Ads
3. Ogilvy Customer Relations Consultancy
4. 奧奇關係行銷
5. 群策行銷發展服務
6. John Walter Thompson (JWT) Ads
7. Leo Burnett
8. Batey/Red Cell
9. 聯廣
10. McCann-Erickson
11. Publicis
12. Saatchi and Saatchi
13. BBDO
Media Agencies
1. Mindshare/Maxus 傳立
2. Mediaedge 媒體庫
3. Initiative Media 極致傳媒
4. Universal McCann 優勢麥肯
5. Zenith Optimedia 實力
6. Carat 凱絡
--------------------------------------------------
Well, given i only have probably one internship opportunity during summer, due to my projected workload for the Graduation Expo, I'll only have one choice between ad agency and Media. My prerogative? Ad..
Maybe if it were possible, Sg would be a great place to try my luck in as well. If it were possible, i could arrange for interviews in Sg in April, and i'd pop back during my spring break.
We'll see about that...
... Whisk me away ...
Lurking in the dark empty alleys
Awaiting a glimpse of novelty
Time creeps away with an unbearable slug
Yet unable to tear away the longing and weariness i should've shed off long before
Unmotivated and uninspired
the tides of time washes me to and fro
Lapping me slowly away from the welcoming shores of my objectives
Deeper i dive into the sea of tribulations
Entices to bait me off my intended course envelopes me with seducing grace
Like a fish in the net
I writhe to return into the arms of safety
Yet the struggles are responded with a tighter grasp
Gasping for breath i fear i'll soon breathe my last
Precarious, each inhalation becomes
Subdued i am not
Yet exhausted i have become
Drained from the asphyxiation of choking pressure
Whisk me away to greener pastures
Where i'm free to rest on laurels past
Ungreedy for the could be glory
I satiate with the silence of simple being
